Selective Partnerships. Lasting Prosperity.

Hasko Invest approached us with the goal of developing a cohesive brand identity that communicated their core values: solution-oriented, close to business, professional, and committed to long-term partnerships. They required a brand strategy, visual identity, and a digital presence that would align with their discerning, growth-focused approach and the unique Hasko model.

We worked closely with Hasko Invest to craft a brand identity that embodies their values of collaboration, pragmatism, and an eternal ownership perspective. This process involved developing an integrated strategy that highlights their unique model for sustainable company growth, while visually emphasizing their role as a discerning, supportive, and professional partner.

Brand Strategy

Starting with a deep understanding of Hasko's target audience and values, we designed a strategy that emphasizes Hasko's commitment to selective partnerships, eternal ownership, and cash flow-focused growth. Our strategic direction aimed to set them apart as not only investors but as integral partners invested in their companies' success.

Visual Identity

We developed a visual identity that is both bold and understated, reflecting Hasko's dual nature of competence and support. Our color palette leveraged a neutral foundation of deep green and grays, allowing bright greens to function as accent colors, providing a vibrant touch that symbolizes growth and alertness. The careful use of color helps to establish a tone that is professional and discerning while remaining approachable.

Our brand patterns are inspired by the core of the business. The top-left pattern reflects the careful selection of collaborative partners. The top-right pattern signifies the data-driven approach. The patterns at the bottom symbolise the commitment to growth.

Illustrations and infographics within the brand system adopt expressive colors, designed to bring clarity and vibrancy to data and concepts while maintaining a calm backdrop with typography and backgrounds. This approach ensures that communication is always purposeful and aligned with their professional identity.

Web Design and Development

We extended the visual identity into a seamless digital experience that is easy to navigate, informative, and reflective of Hasko’s brand personality traits: professional, supportive, and respectful. The website structure emphasizes Hasko's deep operational expertise, strategic direction, and active involvement in guiding their companies towards long-term prosperity. Using our extended palette, we designed charts and infographics that convey complex information clearly, reinforcing Hasko’s commitment to transparency and competence.

The outcome is a brand that clearly communicates Hasko Invest’s value as discerning owners and partners, driven by a team-oriented and growth-focused mindset. Their digital presence now effectively conveys their strengths.

The refreshed brand identity has created a unified foundation for teamwork, emphasizing knowledge sharing and strengthening the affiliation advantages of being part of the Hasko group. The brand not only communicates professionalism but also showcases Hasko's pride in their supportive, people-first approach—because, as they say, the people are the company.