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Launching a successful B2C brand in the Nordics, how we took Nimly from zero to launch

How do you create a completely new brand for an existing product, to be launched in new markets, with a new name? That’s what the fine people behind Nimly came to Most Studios for assistance with.

The previous company Easy Access was acquired by B2B company RCO Security to be re-launch as a competitor in the B2C market. Therefore the new brand needed to be filled with a deeper purpose, connecting it with the design-conscious target group of Scandinavian homeowners.

Setting the brand platform

Most Studios defined a brand platform that set Nimly apart from the technically complex smart home context, instead focusing on the softer family benefits of feeling both safe and having a warm and open home where family members, friends, and services felt welcome.

We call it “Better Homecomings”

Better homecomings

We believe locks influence the impression of a home. We even believe they’re involved in the feeling of coming home. Locks simply go beyond the act of locking and unlocking. Think smooth access, easier lives and better homecomings.

Whether we like it or not, technology is moving in and on. Homes are getting smarter and more connected by the day. But smart is nothing if it isn’t human. If our ideas and products don’t improve people’s lives, we don’t do them. We know life is larger than tech.

“Their standout qualities include a tech-oriented approach, friendly demeanor, to-the-point communication style, and unwavering commitment to delivering results.”

- Janna Jarlman, CEO, Nimly

Rolling up our sleeves and getting on with it

When producing the new Nimly brand we were responsible of all aspects of the creative process. Everything from messaging, SoMe templates, illustrations, packaging and photography was done with the highest standards in mind. All visual assets were crafted by our team with support from niched specialists from time to time. The product lifestyle images for example was shot in the winter (the snowiest and coldest day) but was to be set during summer. A challenging task that required a lot of creative solutions both when preparing as well on the set. We were also smart about how to maximize the value of the production budget by co-shooting various media simultaneously.

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