Udfordring
Et kraftfuldt produkt låst bag en kompleks interface
Momentum Energi havde substansen. En robust, datarig platform, der giver ejendomsejere og -administratorer reel synlighed over energipræstation på tværs af deres porteføljer — den slags indsigt, der driver bedre beslutninger, lavere omkostninger og mere bæredygtige bygninger. Men substans er ikke nok, hvis interfacet kommer i vejen. Det eksisterende produkt var blevet bygget af et stærkt ingeniørteam med dyb domæneekspertise. Det, det manglede, var UX-laget, der ville gøre alle disse kapaciteter tilgængelige for hele spektret af mennesker, der havde brug for at bruge det — inklusive dem uden teknisk baggrund. På et marked, der bevæger sig hurtigt mod datadreven ejendomsadministration, er en platform, der kun fungerer godt for power users, en platform, der efterlader værdi på bordet. Momentum havde brug for et produkt, der beholdt hver eneste del af sin tekniske kapacitet, mens det blev genuint intuitivt for alle, der satte sig foran det.
Momentum Energi had the substance. A robust, data-rich platform giving property owners and managers real visibility into energy performance across their portfolios — the kind of insight that drives better decisions, lower costs, and more sustainable buildings. But substance isn't enough if the interface gets in the way. The existing product had been built by a strong engineering team with deep domain expertise.
What it lacked was the UX layer that would make all of that capability accessible to the full range of people who needed to use it — including those without technical backgrounds. In a market moving rapidly toward data-driven property management, a platform that only works well for power users is a platform that leaves value on the table. Momentum needed a product that retained every ounce of its technical capability while becoming genuinely intuitive for everyone who sat down in front of it.
Hvad vi gjorde
Produkt UX og UI design — bygget oven på en etableret arkitektur
Samarbejdet var et tæt partnerskab med Momentums interne udviklingsteam. De havde den tekniske dybde. Vi bragte designkapaciteten. Målet var at få disse to ting til at arbejde sammen problemfrit — ikke at genopbygge fra bunden, men at løfte det eksisterende til noget langt mere brugbart og visuelt overbevisende. Vi begyndte med at opbygge en grundig forståelse af produktets arkitektur og de forskellige brugertyper, der navigerer i det. Derfra fokuserede designarbejdet på tre sammenkoblede problemer. Det første var personalisering. Forskellige brugere har forskellige opgaver at udføre. Den redesignede platform hilser hver bruger med et personaliseret startview — præ-konfigurerede widgets tilpasset deres specifikke rolle og en tilpasset sidemenu, der placerer de rigtige værktøjer inden for umiddelbar rækkevidde. Platformen tilpasser sig brugeren i stedet for at bede brugeren om at tilpasse sig den. Det andet var navigation. Den eksisterende menustruktur afspejlede systemets kompleksitet snarere end brugerens logik. Vi erstattede den med navigationsmønstre, der føles velkendte — intuitive for alle, der bruger moderne apps og hjemmesider — samtidig med at vi bevarede den underliggende arkitektur. Brødkrummer blev tilføjet overalt for at give brugerne klar orientering i et flerlagssystem. Det tredje var handlemuligheder. Data uden klare veje til handling er bare støj. Vi integrerede handlingsrettede links direkte ind i dashboard-interfacet og komprimerede afstanden mellem indsigt og beslutning. Brugere kan bevæge sig fra at se et problem til at løse det i et enkelt trin. Gennem hele processen integrerede det visuelle design Momentums brandidentitet ind i produktet på en måde, der føltes sammenhængende og velovervejet — strategisk brug af farve, omhyggeligt udformede grafer og diagrammer og et visuelt sprog, der får komplekse data til at føles klare frem for overvældende.
The engagement was a close collaboration with Momentum's in-house development team. They had the technical depth. We brought the design capability. The goal was to make those two things work together seamlessly — not to rebuild from scratch, but to elevate what existed into something far more usable and visually compelling. We began by building a thorough understanding of the product's architecture and the different user types navigating it. From there, the design work focused on three interconnected problems. The first was personalisation. Different users have different jobs to do. The redesigned platform greets each user with a personalised start view — pre-configured widgets aligned to their specific role, and a custom side menu that puts the right tools within immediate reach. The platform adapts to the user rather than asking the user to adapt to it.
The second was navigation. The existing menu structure reflected the complexity of the system rather than the logic of the user. We replaced it with navigation patterns that feel familiar — intuitive to anyone who uses modern apps and websites — while preserving the underlying architecture. Breadcrumbs were added throughout to give users clear orientation in a multi-layered system. The third was actionability. Data without clear paths to action is just noise. We integrated actionable links directly into the dashboard interface, compressing the distance between insight and decision. Users can move from seeing a problem to addressing it in a single step.
Throughout, the visual design integrated Momentum's brand identity into the product in a way that felt cohesive and considered — strategic use of color, meticulously crafted graphs and charts, and a visual language that makes complex data feel clear rather than overwhelming.
Recognized as best energy software by Fastighetsägarna
Momentum Energi’s transformation was not only recognized by its users, but also by the industry. The platform was awarded Best Energy Software by Fastighetsägarna, acknowledging its ability to combine technical depth with clarity and usability. The jury highlighted the system as a comprehensive and intuitive solution, delivering a clear, visual overview of entire property portfolios. The recognition reinforces the impact of aligning strong engineering with thoughtful design — turning a complex product into one that truly works for its users.
Jury's motivation:
The winning entry is a highly complete and comprehensive energy monitoring system, easy to navigate and visual, providing an overall overview of the entire property portfolio.
“Mosts evne til hurtigt at forstå vores komplekse produkt og producere smukt UX og UI design med exceptionel opmærksomhed på detaljer og klare implementeringsretningslinjer har efterladt os exceptionelt tilfredse med vores partnerskab. Vi ser frem til fremtidige samarbejder.”
— Märta Falck, Business Area Manager, Momentum
Resultat
En platform, der fungerer for alle, der har brug for den
Momentum Energi præsenterer nu sin fulde tekniske kapacitet gennem et interface, som enhver bruger — uanset teknisk baggrund — kan navigere med selvtillid. Kløften mellem produktets kraft og dets brugervenlighed er lukket. For et SaaS-selskab, der konkurrerer på et stadig mere krævende marked, er det ikke kun en designsejr — det er en produktsejr.
Momentum Energi now presents its full technical capability through an interface that any user — regardless of technical background — can navigate with confidence. The gap between the product's power and its usability has closed. For a SaaS company competing in an increasingly demanding market, that's not just a design win — it's a product win.