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How web design shapes user trust and credibility

Written by

Oskar Petterson Hedin
Design Director

Updated on

20th December 2023

Reading time

2 minute read


How web design shapes user trust and credibility


Written by

Oskar Petterson Hedin
Design Director

Updated on

20th December 2023

Reading time

2 minute read

TL;DR: Your website's design plays a crucial role in building trust. Users judge your site's credibility within milliseconds, with 94% of their first impressions based on design. Visual appeal matters, influencing 92.6% of decisions. Accessibility, like easy-to-find contact information, prevents losing 44% of visitors. Data-driven design helps engage users effectively. In a world of quick judgments, your web design can either win or lose trust—so make it visually appealing, accessible, and data-informed.


When it comes to your website, it's not just about making things look good – it's about building trust. Believe it or not, people judge your website's credibility within milliseconds of landing on it. So, let's dive into how your website's design can win over trust in the blink of an eye.

Imagine meeting someone for the first time. You decide whether you trust them almost instantly, right? Well, it's the same when someone visits your website. Your website's design elements, like colors, layout, and fonts, shape a whopping 94% of that initial impression. It's like the virtual version of a firm handshake.

Humans are visual creatures, and we process images much faster than we read text. In fact, a staggering 92.6% of people say that visual factors play a massive role in their decision-making process. So, it's essential to make sure your website looks good because you don't want to lose potential customers.

But it's not just about aesthetics. Accessibility matters too. If visitors can't find your contact information easily, you risk losing 44% of them. So, keep it simple and accessible.

The best websites out there don't rely on guesswork. They use data to their advantage. Smart web designers gather insights about user behavior and preferences. They use this data to create designs that resonate with the audience, keeping them engaged.

In a world where first impressions happen in the blink of an eye, web design is your secret weapon for building trust and credibility. So, make your website visually appealing, keep it accessible, and harness the power of data. Your design isn't just about looks; it's about winning hearts and trust in the digital realm. Make those pixels count!


Ready to boost your website's credibility? Ensure it's visually captivating, user-friendly, and data-driven.




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