When the Mysaly team approached Most Studios, they were starting from the ground up. They required a brand identity and product that felt accessible and easy, but at the same time felt safe and secure for all user groups. The result was a brand that was professional and clean, centering the human into the Fintech.

The App
When designing the MySaly platform, we needed to ensure ultimate ease and usability. Strong contrasts, clearly defined CTA’s, and seamless transitions allowed for a harmonious and efficient user journey.

Supporting elements
The area of finance and salary can be intimidating to the average user. We implemented a hand-drawn, slightly quirky illustration style throughout the brand experience in order to create a human and familiar environment.