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Visual identity

Visual identity is crucial for effectively conveying a brand's emotions and values. It serves as a graphic representation of the brand's personality and plays a central role in communicating its vision and worth.

Crafting Strategic Visual Identities

Our approach is centered around creating visual identities that are rooted in strategy and fully aligned with a company's business goals and target audience. A powerful visual identity serves as an emotional and value-based expression of the brand and its vision.

Building Blocks of a Visual Identity

The fundamental building blocks of a visual identity typically include a logo, typography, and color palette. In today's diverse media landscape, a visual identity must be adaptable and functional across different environments and channels. A detailed brand guidelines document outlining logo and font usage is a valuable resource to ensure a consistent and cohesive identity.

Our Work with Clients

Most Studios has worked closely with our clients to develop visual identities that provide clear guidance for their internal teams in managing the identity. By establishing a consistent visual identity, we create opportunities for recognition and increase the likelihood of success and profitability in the market. A strong visual identity is an investment in the brand's future and its ability to effectively communicate and engage with the target audience.


Zettle
A pioneer in fintech, the company created one of the first mobile card reader solutions. It provides innovative payment services to small businesses, empowering them to accept card payments easily and securely.
Klarna
A leader in fintech, the company revolutionizes online shopping by offering flexible payment solutions. It enables consumers to buy now and pay later, enhancing the shopping experience with convenience and security.
Quinyx
A leader in workforce management, the company provides innovative solutions for scheduling, time tracking, and communication. It helps businesses optimize their workforce operations, enhancing efficiency and employee satisfaction.
Norstat
A European leader in data collection, the company provides high-quality market research through online surveys, telephone interviews, and face-to-face interactions. It delivers reliable insights across various industries to support informed business decisions.
Skistar
A leading provider in the ski resort industry, the company offers top-tier skiing and vacation experiences. It operates premier ski destinations, providing a wide range of winter activities and accommodations.
Juni
A fintech innovator, the company offers a financial platform tailored for ecommerce businesses. It provides tools for managing finances, optimizing cash flow, and facilitating growth.
Ikea
The global leader in home furnishings, known for its flat-pack furniture, innovative designs, and commitment to sustainability.
Henkel
A global giant in industrial and consumer goods, the company offers innovative solutions in adhesive technologies, beauty care, and home care. It is renowned for its high-quality products and commitment to sustainability.
Froda
A fintech innovator, the company provides flexible financing solutions for small businesses. It empowers entrepreneurs with quick and easy access to capital, supporting their growth and success.
Aareon
A leader in digital solutions for the real estate industry, the company provides innovative software and services for property management. It enhances efficiency and transparency, empowering businesses to streamline their operations.

Why do our clients pick us?

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Brand + product

Our clients choose us for our ability to create a seamless user experience, combining brand design with innovative app design. We guarantee a powerful, cohesive presence for your brand and product.

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Business focused

Our focus is on delivering what truly moves the needle - we create strategies and solutions that yield tangible, measurable business results. We are dedicated to enhancing your bottom line and ensuring that every effort contributes to your overall business success.

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Focused sprints

Our strength lies in our ability to deliver quickly and efficiently. We are entirely dedicated to our clients' success and work in short, focused sprints to ensure high productivity and quality.


Grow with us, from strategy to execution

We'll take your brand to the next level with a wide range of creative solutions. Our offerings range from small-scale design projects to extensive app and digital production and well-thought-out strategies.

UX design

User Experience (UX) Design is a critical part of the development of digital products and services....

Web design and development

Web design plays a critical role in a company's success. A well-designed website is not just...

Motion design and video

In today's marketing and brand building landscape, motion graphics are a crucial component. Most Studios boasts...

Appstore optimization (ASO)

We specialize in App Store Optimization (ASO) and app design, two critical areas that play a...

App design

App design is all about creating user-friendly and visually appealing apps by striking a balance between...

Pitch and presentations

Effective presentations are the cornerstone of success. They not only convey your vision but also bolster...


Most Studios is a fantastic agency to work with. They are always available, flexible, and proactive, delivering superb results.

Karin Lindell

Chief Marketing Officer

Ridesum

Working with Most Studios was a collaborative and enjoyable experience. Most Studios were structured, results-driven, and creative, and they provided valuable pushback when necessary.

Åsa Söderlund

Marketing Manager

Visiba Care

Very professional and helped us with our brand to take it to the next level. Can highly recommend the team at Most!

Marcus Dahlman

CEO

Digiexam

They were flexible, humble, and able to deliver high value in a super short timeframe

Frida Femling

CIO

Esgaia

Their output quality is superb, and they work fast. Most Studios were essential in executing our vision of creating a brand that would resonate

Amanda Drotz

Manager

PayPal

Fantastic people working in a great agency! We did two projects with them and were super happy with the results. 100% recommended.

Max Werner

Founder / CEO

Comma Secured

Most’s ability to quickly understand our complex product and produce beautiful UX & UI design with exceptional attention to detail and clear implementation guidelines has left us exceptionally pleased with our partnership.

Märta Falck

Business Area Manager

Momentum

I had high expectations, and Most Studios exceeded them all. The experience was phenomenal from start to finish.

Carl Schander

CEO & Co-Founder

Exparang

Their standout qualities include a tech-oriented approach, friendly demeanor, to-the-point communication style, and unwavering commitment to delivering results.

Janna Jarlman

CEO

Nimly

They've become an invaluable resource to us. They've been a soundboard for us to bounce thoughts. They have sought to figure out how we can partner together and leverage their services to accelerate our future plans.

Sahitya Yarlagadda

Strategic Communications Manager

Enerpoly


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