Designed in Figma, built from scratch combining precision in design with the flexibility of modern web development.
A partnership that keeps growing
Most Studios has worked alongside IKEA's in-house team on ikea.com for years, gradually expanding what the global site does. What began as a simple country picker has grown into a content-rich destination where IKEA enthusiasts can explore the latest collections, get inspired, and dive deeper into the brand.
A design system built to flex
Much of the work has gone into building a design system tailored for ikea.com, one that stays true to IKEA's broader digital expression while remaining flexible enough to carry a wide range of editorial content. Article pages have been a particular focus, balancing inspirational storytelling with the conversion goal of moving users through to the market sites. Usability runs through everything, making it easier to find the right content at the right moment.
A digital home for everything IKEA
Today, ikea.com works as a digital evolution of the iconic IKEA catalog. It's a place to discover collections, browse stories, and meet the brand on its own terms. As scope has broadened, the site has also become home to the Newsroom for journalists and a growing set of About pages where readers can explore IKEA's values, ways of working, and the latest happenings across the company.
