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In a short time, neobank Juni has disrupted the financial industry with its innovative solutions for businesses. Now they’re taking the next step: transitioning from a fast-growing startup to an established player in business banking. As part of this evolution, Juni is launching a completely new brand strategy and visual identity.
Most Studios partnered with Juni to define a brand strategy and visual identity that reflects both their origin and future. Together, we developed a complete brand platform, spanning strategy, design, and implementation – from product to comms. This included everything from logo and visual identity to product design updates, brand assets, and content production.
A brand built for growth.
The financial world is defined by stability, but also by complexity and inertia. Juni has always taken an innovative approach, and as the company scales, it needs a brand identity that not only reflects its roots but also its future.
The new identity is designed to increase clarity, strengthen trust, and position Juni as the obvious choice for businesses looking to grow without being burdened by financial complexity.
“We worked as one team rather than as an external agency. We designed with both marketing and product in mind, making sure the visual system would work across every part of the business, from campaigns to the product itself”
Oskar Pettersson Hedin, Design Director
A scalable system for a scaling bank.
The financial world is defined by stability, but also by complexity and inertia. Juni has always taken an innovative approach, and as the company scales, it needs a brand identity that not only reflects its roots but also its future.
The new identity is designed to increase clarity, strengthen trust, and position Juni as the obvious choice for businesses looking to grow without being burdened by financial complexity.
Juni’s new brand blends Scandinavian minimalism with a tone of voice that is professional yet modern and inviting. The visual identity signals the next phase for the neobank: a balance of security and innovation.
The color palette, aesthetic, and typography have been reworked to reflect a more mature banking experience. However, the logo retains much of its personality. It’s a visual identity that communicates trust while preserving the bold energy that made Juni a fintech pioneer.
"Our new identity reflects the journey we’re on and the responsibility we embrace as we grow into a more established role in the market"
Mimmi Andersson, Head of Communications and Marketing at Juni
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