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In a rapidly shifting health landscape, Pheno set out to redefine proactive care — combining blood testing, behavioral data and AI into a platform that empowers individuals. We partnered from the ground up — shaping the brand, designing product and web, and creating social content. All to turn complex health into something people actually want to engage with.
To cut through a crowded wellness space, Pheno needed more than a great product, it needed a brand and digital experience that matched the sophistication of its technology and the warmth of its human-centered approach.
We set out to design a system that could:
- Build trust with wellness-conscious professionals and progressive companies
- Feel premium and mature, yet approachable from the start
- Balance clinical data and intelligent tech with empathy, clarity, and care
We crafted a brand identity rooted in holistic well-being, guided by Pheno’s values of empowerment, personalization, and innovation. The circle became a central symbol, appearing in the logo, UI, and motion design, to represent balance, connection, and the full spectrum of health.
From tone of voice to typography, the identity balances sophistication with warmth. Earthy tones build trust and calm. Energetic imagery and subtle, organic motion bring a sense of vitality and flow. The result is a brand that feels intelligent, grounded, and distinctly human.
At its core, Pheno is powered by AI-driven insights, making sense of complex health data and transforming it into actionable guidance. The platform isn’t just designed for today’s capabilities — it’s built to grow alongside the coming evolution of large language models and emerging AI tools. This future-ready approach ensures Pheno can continually refine personalization, deliver more nuanced recommendations, and adapt as workplace health expectations evolve. In both brand and product design, this forward-looking intelligence is paired with warmth and clarity, ensuring that advanced technology always feels human, supportive, and easy to trust.
“Designing for Pheno was about creating a health experience people actually want to engage with. It had to feel warm and human without losing its intelligence and ambition”
Claudia Merckling, Senior Designer
Our collaboration extended into the product, where we developed a visual and UX language to support Pheno’s all-encompassing approach to health. From onboarding to insights, the experience gently guides users through their wellness journey, offering clarity without overwhelm.
The product design reflects Pheno’s personality: empathetic, expert, and quietly clever. Every detail, from circular motifs to supportive microcopy, is designed to foster trust, motivation, and engagement.
To match Pheno’s ambition and growth potential, we designed and built a responsive website with clarity, elegance, and conversion in mind. The platform speaks directly to decision-makers, HR leaders, executives, and high-performing employees, by showcasing Pheno’s unique value: personalized, data-driven insights that translate into real-world outcomes.
With a thoughtful content strategy and smooth interactions, the site makes health feel intuitive, modern, and approachable, without losing its premium edge.
“Most Studios have shown incredible sensitivity to both the big picture and the details. They helped us find the language, the form, and the feeling that truly carry our entire idea.”
Alan Rahimi, Founder
From crafting unique brand identities to designing intuitive websites and valuable content, we're here to execute your ideas. Contact us, and let's discuss your project.
