Rethinking crypto investing

Lowering the barrier, raising the bar

Crypto is often seen as complex and exclusive, Rudy aimed to change that with a smarter, more inclusive entry point. The challenge was to build trust in a regulated space, making the app feel simple and engaging for beginners, without losing depth for experienced users.

A significant part of that challenge was navigating through regulatory flows like KYC and risk profiling, which are often long, dry, and high-friction. At the same time, the product needed to feel fundamentally different from traditional finance: more human, less cold.

Solution:
Crypto investing, made accessible

We designed a calm, clean interface that feels more human than traditional finance, distancing Rudy from the cold, transactional look of most crypto apps. The design balances simplicity with depth, giving both beginners and experienced investors a sense of clarity and control.

Under the surface, we restructured flows like KYC and risk profiling into easy, intuitive steps. Clear language, micro-interactions, and progressive guidance helped transform what is typically a high-friction experience into something users actually want to complete. And instead of burdening users with hurdles at the start, we guided them into the dashboard first, building engagement before making the big ask for a deposit.

“A huge thank you to our amazing design partners at Most Studios – you knocked it out of the park!”

Thomas Faber, Co-founder

Launched and loved

Rudy onboarded hundreds of users within weeks, reached six-figure transaction volumes early on, and validated strong market demand. The app was also nominated for the Swedish Design Award, standing out in a space dominated by cold and complex interfaces.