Rethinking crypto investing

Lowering the threshold, raising the bar

Crypto is often seen as complex and exclusive, Rudy aimed to change that with a smarter, more inclusive entry point. The challenge was to build trust in a regulated space, making the app feel simple and engaging for beginners, without losing depth for experienced users.

A major part of that challenge was navigating regulatory flows like KYC and risk profiling, often long, dry, and high-friction. At the same time, the product needed to feel fundamentally different from traditional finance: more human, less cold.

Solution:
Crypto-investing, made approachable

We designed a calm, clean interface that feels more human than traditional finance, distancing Rudy from the cold, transactional look of most crypto apps. The design balances simplicity with depth, giving both beginners and experienced investors a sense of clarity and control.

Under the surface, we restructured flows like KYC and risk profiling into lightweight, intuitive steps. Clear language, micro-interactions, and progressive guidance helped turn what’s typically a high-friction experience into something users actually want to complete. And instead of front-loading barriers, we guided users into the dashboard first, building engagement before making the big ask to deposit.

“A massive shoutout to our fantastic design partners at Most Studios – you guys knocked it out the park!”

Thomas Faber, Co-founder

Launched and loved

Rudy onboarded hundreds of users within weeks, reaching six-figure transaction volumes early on and validating strong market demand. The app was also nominated for Svenska Designpriset, standing out in a space dominated by cold and complex interfaces.