Conceptualizing the strategy
Front and center of this rebrand are the new logo and symbol. Coined the “Halon Molecule”, it represents Halon’s mentality and way of working to connect to new things, thoughts, and people to create growth. Forever changing and evolving, having Halon in your tech stack becomes more than the sum of its parts.
We refined Halon’s color palette to feel bold and “techy”, yet human. Our use of candid natural shots as part of our photography preferences realistic work settings of our end users – the dev team rockstars. We also commissioned a set of quirky hand-drawn illustrations that are a nod to the creative ideation process. After all, if you can dream it, you can build it with Halon.