Innocaption came to Most Studios seeking to reinvigorate their brand and transform it in order to speak to a new generation of the hard of hearing. Where so many of their competitors focused on providing outdated technologies and solutions, Innocaption wanted a thoroughly modern design profile to meet their modern approach and cut through the crowd.
In this day and age, being hard of hearing should not affect your ability to interact with the world around you, and communication should be a universal right.
We wanted to create a brand that appeals to the hard of hearing community, a diverse target group that is in the middle of there career, using modern technology every day.
The result was a strong yet human brand identity that speaks to the user of today. Simplicity and clarity sit at the heart, placing a focus on ensuring ease and usability.
The InnoCaption symbol was built around the importance of communication as represented by the speech bubble. The concept depicts the idea of turning sound (traditionally represented by the icon of vertical lines) into understandable text (traditionally represented by the icon of horizontal lines).
This concept carries throughout the Innocaption identity to create a clear and curated message of purpose.
With Innocaption’s core color palette we created a balance of three elements that formulate the InnoCaption Brand: Professionalism, Technology, and Humanism.
Light blue was used to be a fresh, airy, and, a breathable color that specifically calls to our professional audience and Innocaptions use as a tool. Dark blue was utilized to provide high contrast and clear signals, referencing specifically Innocaption as a technology-based utility. Finally, the Apricot tone is introduced for balance and to provide a humanistic element to the brand that keeps us warm and approachable.