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B2B Visual Identity Design


At Most Studios, we create visual identities that help B2B brands stand out, build trust, and communicate complex ideas with clarity. Our design work transforms strategy into a distinctive, cohesive expression — making your brand instantly recognizable across every touchpoint.

Design that communicates credibility and confidence

In B2B, design is more than aesthetics — it’s how your business builds credibility. We craft visual systems that communicate expertise and innovation, helping you make an immediate and lasting impression on clients, investors, and partners.

Our approach to B2B brand design

We translate your strategic foundation into a design language that’s simple, scalable, and impactful. From logotypes and typography to color palettes, iconography, and motion — every element is built to tell your story and support your goals.

  • Logo & Core Identity – A timeless mark that anchors your brand.
  • Design System – A flexible framework for consistent application across digital and print.
  • Typography & Color – A unique expression that reflects your brand’s tone and positioning.
  • Motion & Interaction – Bringing your brand to life across digital experiences.
  • Guidelines & Tools – Empowering teams with the clarity to scale your brand.

Built for consistency and growth

We design with implementation in mind — ensuring your brand performs across presentations, web platforms, and marketing materials. Our systems are made for scalability, so your brand remains strong as your business evolves.

Why B2B companies choose us

We’ve partnered with B2B brands like Juni, Halon, and Froda to build visual identities that inspire confidence and accelerate growth. With a combination of strategic insight and design precision, we help brands communicate who they are — and where they’re going.


Legora
A pioneer in legal tech, Legora is transforming how lawyers work through collaborative AI. It empowers legal teams to review, draft, and research faster—integrating seamlessly into existing workflows.
Klarna
A leader in fintech, the company revolutionizes online shopping by offering flexible payment solutions. It enables consumers to buy now and pay later, enhancing the shopping experience with convenience and security.
Quinyx
A leader in workforce management, the company provides innovative solutions for scheduling, time tracking, and communication. It helps businesses optimize their workforce operations, enhancing efficiency and employee satisfaction.
Norstat
A European leader in data collection, the company provides high-quality market research through online surveys, telephone interviews, and face-to-face interactions. It delivers reliable insights across various industries to support informed business decisions.
Einride
Einride is a pioneer in sustainable freight transport, revolutionizing the logistics industry with innovative electric and autonomous technology.
Juni
A fintech innovator, the company offers a financial platform tailored for ecommerce businesses. It provides tools for managing finances, optimizing cash flow, and facilitating growth.
Ikea
The global leader in home furnishings, known for its flat-pack furniture, innovative designs, and commitment to sustainability.
Henkel
A global giant in industrial and consumer goods, the company offers innovative solutions in adhesive technologies, beauty care, and home care. It is renowned for its high-quality products and commitment to sustainability.
Froda
A fintech innovator, the company provides flexible financing solutions for small businesses. It empowers entrepreneurs with quick and easy access to capital, supporting their growth and success.
Aareon
A leader in digital solutions for the real estate industry, the company provides innovative software and services for property management. It enhances efficiency and transparency, empowering businesses to streamline their operations.

Want to talk about a project?

From crafting unique brand identities to designing intuitive websites and valuable content, we're here to execute your ideas. Contact us, and let's discuss your project.


Why do our clients pick us?

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Brand + product

Our clients choose us for our ability to create a seamless user experience, combining brand design with innovative app design. We guarantee a powerful, cohesive presence for your brand and product.

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Business focused

Our focus is on delivering what truly moves the needle - we create strategies and solutions that yield tangible, measurable business results. We are dedicated to enhancing your bottom line and ensuring that every effort contributes to your overall business success.

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Focused sprints

Our strength lies in our ability to deliver quickly and efficiently. We are entirely dedicated to our clients' success and work in short, focused sprints to ensure high productivity and quality.


Their output quality is superb, and they work fast. Most Studios were essential in executing our vision of creating a brand that would resonate

Amanda Drotz

Manager

PayPal

Working with Most Studios was a collaborative and enjoyable experience. Most Studios were structured, results-driven, and creative, and they provided valuable pushback when necessary.

Åsa Söderlund

Marketing Manager

Visiba Care

I had high expectations, and Most Studios exceeded them all. The experience was phenomenal from start to finish.

Carl Schander

CEO & Co-Founder

Exparang

Their standout qualities include a tech-oriented approach, friendly demeanor, to-the-point communication style, and unwavering commitment to delivering results.

Janna Jarlman

CEO

Nimly

Very professional and helped us with our brand to take it to the next level. Can highly recommend the team at Most!

Marcus Dahlman

CEO

Digiexam

They were flexible, humble, and able to deliver high value in a super short timeframe

Frida Femling

CIO

Esgaia

They've become an invaluable resource to us. They've been a soundboard for us to bounce thoughts. They have sought to figure out how we can partner together and leverage their services to accelerate our future plans.

Sahitya Yarlagadda

Strategic Communications Manager

Enerpoly

Most Studios is a fantastic agency to work with. They are always available, flexible, and proactive, delivering superb results.

Karin Lindell

Chief Marketing Officer

Ridesum

Fantastic people working in a great agency! We did two projects with them and were super happy with the results. 100% recommended.

Max Werner

Founder / CEO

Comma Secured

Most’s ability to quickly understand our complex product and produce beautiful UX & UI design with exceptional attention to detail and clear implementation guidelines has left us exceptionally pleased with our partnership.

Märta Falck

Business Area Manager

Momentum


A few of our cases

Legora

  • Web

Pheno

  • App,
  • Brand,
  • Strategy,
  • Web

Juni

  • Assets,
  • Brand,
  • Strategy

Generate Group

  • Brand,
  • Strategy,
  • Web

Rudy

  • App,
  • Strategy

Norstat

  • SEO,
  • Strategy,
  • Web

Ingrid

  • Strategy,
  • Web

Soon

  • App,
  • Brand

YSDS

  • Brand,
  • Strategy

Enerpoly

  • Brand,
  • Strategy,
  • Video,
  • Web

Froda

  • Web Design,
  • Web Development

Quinyx

  • Brand,
  • Strategy,
  • Video

InnoCaption

  • Brand,
  • Strategy,
  • Web

Halon

  • Brand,
  • Strategy,
  • Web

Droppa

  • App,
  • Brand,
  • Strategy,
  • Web

Hasko Invest

  • Brand,
  • Strategy,
  • Web

Nimly

  • Brand,
  • Naming,
  • Packaging Design,
  • Photography,
  • Strategy,
  • Web

GP Bullhound

  • Brand,
  • Strategy,
  • Web

Alrik

  • Brand,
  • Web

Momentum Energy

  • App,
  • Product Design,
  • Product Strategy

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