B2B web design agency
By the time a B2B buyer contacts you, they have already made up most of their mind. They have read your site, compared you against two others, and formed a view they will now defend internally. Most Studios builds the site that has to do that work while nobody from your company is in the room.
The site is the first sales meeting
A B2B website is not a brochure and it is not a campaign. It is where a buyer self-educates: what you do, who you do it for, whether you have done it for someone like them, what it costs to find out more.
That is a different design problem from a consumer site. Fewer visitors, higher stakes, longer consideration, and several people reading the same page for different reasons. The structure has to let a CFO, an engineer, and a champion each find their answer without wading through the other two.
What we build
Structure first. We map what a buyer needs to establish, in what order, and design the page hierarchy around that rather than around your org chart. Most B2B sites are organised the way the company is organised, which is the one arrangement the customer does not share.
Proof where the doubt is. Case studies, named customers, numbers you can stand behind, integrations, security and compliance pages. B2B buyers are looking for reasons to rule you out, and an unanswered question is a reason.
Copy that says what the product does. If a visitor cannot tell from the homepage what you sell, no amount of design will rescue it, and in enterprise software that failure is common.
Search that is designed in, not added later. Information architecture, page templates, internal linking, and structured data set up so the pages you want to rank can, and so answer engines can quote you correctly.
A CMS your team can run. Modular components, sensible fields, and no dependency on us to publish a page. We build in Next.js with a headless CMS, or in Webflow or Framer when the site does not need more than that.
Performance as a design constraint
Speed, accessibility, and Core Web Vitals are decided in design, not patched in development. A hero video, a heavy font stack, and a carousel are choices with a measurable cost, and we would rather have that conversation before the page is built than after a report says the site is slow.
After launch
Launch is where the site starts being tested. We measure against the baseline we set, watch how buyers actually move through the pages, and keep changing the parts that are not doing their job. A site that is never revisited is a site that slowly stops matching the business.
Working with us
We have built B2B sites for companies including Juni, Froda, and Ingrid, and for Legora ahead of a funding round where the timeline was not negotiable. Strategy, design, and build sit in the same team, so the argument the site is making is the one that was agreed at the start.
