This website uses cookies for the best experience

See more arrow More Drag
Menu

Visual identity

At Most Studios, we create visually striking and strategically aligned brand identities that resonate with target audiences. Our comprehensive approach ensures consistency across all platforms, helping brands stand out, build loyalty, and achieve long-term success.


At Most Studios, we specialize in developing visual identities that are not only aesthetically striking but also strategically grounded and closely aligned with a company’s business goals and target audience.

A strong visual identity is more than just graphics and design – it acts as an emotional and value-based representation of the brand. It reflects the company’s vision, mission, and values, creating recognition that builds trust and long-term brand loyalty.


The Building Blocks of a Visual Identity

An effective visual identity is built on a set of key elements:

  • Logo – The brand’s primary symbol and visual signature.
  • Typography – Fonts that support and express the brand’s personality.
  • Color palette – Strategically selected colors that convey emotions and differentiate the brand.

In today’s diverse media landscape, these elements must function seamlessly across digital platforms, print materials, social media, and physical environments.

To ensure consistency and recognition, we create detailed brand guidelines that define the correct usage of logo, colors, typography, and other visual components. These serve as a practical manual for everyone working with the brand, ensuring a unified identity across all channels.


Our Work With Clients

At Most Studios, we work closely with our clients to develop visual identities that not only look professional but also provide clear and actionable frameworks for internal teams.

By establishing a consistent visual language, we help brands:

  • Build recognition and differentiate themselves in the market.
  • Communicate more effectively with their target audience.
  • Increase their chances of business success and profitability.

A strong, cohesive visual identity is therefore not just a creative expression – it is a strategic investment in the future of the brand.


Questions and Answers About Visual Identities

What is a visual identity?
A visual identity is the sum of the graphic elements that represent a brand – such as logo, colors, typography, and imagery. It makes the brand recognizable and communicates the company’s values.

Why is a strong visual identity important?
Because it creates consistency, differentiation, and trust. A clear visual identity helps companies stand out in a competitive market.

What elements make up a visual identity?
The core building blocks are logo, colors, typography, imagery, and icons. Together they form a visual language that can be applied across platforms.

How do you ensure brand consistency?
By developing clear brand guidelines that outline how the visual elements should be used across different contexts – from social media to printed materials and presentations.

How does Most Studios work with visual identities?
We combine strategic insight with creative execution. That means we don’t just design good-looking logos – we build complete visual systems that support the company’s business goals and connect with its audience.



Legora
A pioneer in legal tech, Legora is transforming how lawyers work through collaborative AI. It empowers legal teams to review, draft, and research faster—integrating seamlessly into existing workflows.
Klarna
A leader in fintech, the company revolutionizes online shopping by offering flexible payment solutions. It enables consumers to buy now and pay later, enhancing the shopping experience with convenience and security.
Quinyx
A leader in workforce management, the company provides innovative solutions for scheduling, time tracking, and communication. It helps businesses optimize their workforce operations, enhancing efficiency and employee satisfaction.
Norstat
A European leader in data collection, the company provides high-quality market research through online surveys, telephone interviews, and face-to-face interactions. It delivers reliable insights across various industries to support informed business decisions.
Einride
Einride is a pioneer in sustainable freight transport, revolutionizing the logistics industry with innovative electric and autonomous technology.
Juni
A fintech innovator, the company offers a financial platform tailored for ecommerce businesses. It provides tools for managing finances, optimizing cash flow, and facilitating growth.
Ikea
The global leader in home furnishings, known for its flat-pack furniture, innovative designs, and commitment to sustainability.
Henkel
A global giant in industrial and consumer goods, the company offers innovative solutions in adhesive technologies, beauty care, and home care. It is renowned for its high-quality products and commitment to sustainability.
Froda
A fintech innovator, the company provides flexible financing solutions for small businesses. It empowers entrepreneurs with quick and easy access to capital, supporting their growth and success.
Aareon
A leader in digital solutions for the real estate industry, the company provides innovative software and services for property management. It enhances efficiency and transparency, empowering businesses to streamline their operations.

Want to talk about a project?

From crafting unique brand identities to designing intuitive websites and valuable content, we're here to execute your ideas. Contact us, and let's discuss your project.


Why do our clients pick us?

icon USP

Brand + product

Our clients choose us for our ability to create a seamless user experience, combining brand design with innovative app design. We guarantee a powerful, cohesive presence for your brand and product.

icon UPS

Business focused

Our focus is on delivering what truly moves the needle - we create strategies and solutions that yield tangible, measurable business results. We are dedicated to enhancing your bottom line and ensuring that every effort contributes to your overall business success.

icon USP

Focused sprints

Our strength lies in our ability to deliver quickly and efficiently. We are entirely dedicated to our clients' success and work in short, focused sprints to ensure high productivity and quality.


Their output quality is superb, and they work fast. Most Studios were essential in executing our vision of creating a brand that would resonate

Amanda Drotz

Manager

PayPal

Most Studios is a fantastic agency to work with. They are always available, flexible, and proactive, delivering superb results.

Karin Lindell

Chief Marketing Officer

Ridesum

I had high expectations, and Most Studios exceeded them all. The experience was phenomenal from start to finish.

Carl Schander

CEO & Co-Founder

Exparang

Fantastic people working in a great agency! We did two projects with them and were super happy with the results. 100% recommended.

Max Werner

Founder / CEO

Comma Secured

Very professional and helped us with our brand to take it to the next level. Can highly recommend the team at Most!

Marcus Dahlman

CEO

Digiexam

They were flexible, humble, and able to deliver high value in a super short timeframe

Frida Femling

CIO

Esgaia

They've become an invaluable resource to us. They've been a soundboard for us to bounce thoughts. They have sought to figure out how we can partner together and leverage their services to accelerate our future plans.

Sahitya Yarlagadda

Strategic Communications Manager

Enerpoly

Their standout qualities include a tech-oriented approach, friendly demeanor, to-the-point communication style, and unwavering commitment to delivering results.

Janna Jarlman

CEO

Nimly

Working with Most Studios was a collaborative and enjoyable experience. Most Studios were structured, results-driven, and creative, and they provided valuable pushback when necessary.

Åsa Söderlund

Marketing Manager

Visiba Care

Most’s ability to quickly understand our complex product and produce beautiful UX & UI design with exceptional attention to detail and clear implementation guidelines has left us exceptionally pleased with our partnership.

Märta Falck

Business Area Manager

Momentum


A few of our cases

Legora

  • Web

Rudy

  • App,
  • Strategy

Juni

  • Assets,
  • Brand,
  • Strategy

Pheno

  • App,
  • Brand,
  • Strategy,
  • Web

Ingrid

  • Strategy,
  • Web

Generate Group

  • Brand,
  • Strategy,
  • Web

YSDS

  • Brand,
  • Strategy

Enerpoly

  • Brand,
  • Strategy,
  • Video,
  • Web

Norstat

  • SEO,
  • Strategy,
  • Web

Quinyx

  • Brand,
  • Strategy,
  • Video

InnoCaption

  • Brand,
  • Strategy,
  • Web

Halon

  • Brand,
  • Strategy,
  • Web

Droppa

  • App,
  • Brand,
  • Strategy,
  • Web

Hasko Invest

  • Brand,
  • Strategy,
  • Web

Nimly

  • Brand,
  • Naming,
  • Packaging Design,
  • Photography,
  • Strategy,
  • Web

GP Bullhound

  • Brand,
  • Strategy,
  • Web

Alrik

  • Brand,
  • Web

Momentum Energy

  • App,
  • Product Design,
  • Product Strategy

Digiexam

  • Brand,
  • Strategy,
  • Web

Wayoo

  • Strategy,
  • Web

More categories