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If you’re managing a large LinkedIn company page and already posting regularly, you’re likely looking for ways to keep your content fresh, engaging, and impactful. Simply posting updates isn’t enough to stand out anymore. To elevate your strategy and continue growing your brand’s influence, here are 12 advanced content ideas designed to engage a professional audience and boost your LinkedIn presence.
While you’re likely already sharing company updates, it’s important to be strategic with your announcements. Focus on updates that align with your brand narrative and long-term goals. Instead of simply announcing product launches or team changes, frame these updates around the impact they have on your industry or community. Include clear calls-to-action and leverage visuals to drive engagement.
You’ve probably posted job openings before, but now is the time to take it up a notch. Focus on sharing high-value roles that are critical to your company’s growth. Pair these posts with employee testimonials or behind-the-scenes content about your hiring process to give potential applicants a deeper connection to your brand. Highlight your company culture and make job postings part of your overall employer branding strategy.
Client testimonials are great, but to engage a large LinkedIn audience, focus on high-impact success stories that demonstrate measurable results. Turn these into case studies that dive deep into how your company helped solve a critical problem for a client. Use data, metrics, and visuals to show the real value you bring. Tagging your client in the post also opens the door to cross-promotion and wider reach.
You’re already showing glimpses of your company culture, but what can you do to make it truly unique and engaging? Instead of standard team-building photos, focus on behind-the-scenes stories that reflect your company’s values, challenges, and growth. For example, share how your team overcomes hurdles or spotlight employees who embody the spirit of your brand. Authentic storytelling is key here, as it resonates deeply with larger audiences.
Your company likely shares industry trends, but to engage a seasoned LinkedIn audience, you need to offer insights that go deeper. Publish data-driven analysis, forward-thinking perspectives, and thought leadership that challenges the status quo. Position your brand as an innovator and thought leader by providing actionable insights that professionals in your industry can’t find anywhere else.
Your audience craves content that helps them grow professionally, so go beyond the basics with advanced tutorials, webinars, or in-depth guides. Break down complex topics in your industry and deliver them in digestible, interactive formats like video tutorials or downloadable whitepapers. Make this content highly relevant and practical so it resonates with professionals looking for expertise.
If you’re already posting about employee milestones, consider leveling it up by focusing on major accomplishments that align with your company’s growth strategy. Recognize employees who have contributed to key projects or major wins for the business. Highlighting these achievements not only fosters internal culture but also showcases your company as a desirable place to work.
Hosting webinars or events? Your large LinkedIn audience provides the perfect platform for driving registrations and engagement. But instead of just sharing the event details, highlight the value attendees will get from participating. Share snippets of previous events, speaker spotlights, and key takeaways that demonstrate why your events are can’t-miss opportunities for your audience.
At this level, you’re likely aware that visuals are crucial. Take it a step further by creating highly polished, data-driven visuals such as infographics, charts, or animated graphics. These not only capture attention but also provide valuable information in a visually engaging format. Use these visuals to present thought leadership content, industry trends, or the results of internal data analysis.
Leverage your network to create strong video content that goes beyond basic company updates. Conduct interviews with industry experts, partners, or high-profile clients that provide deep insights into your field. These interviews should be informative and thought-provoking, offering new perspectives on current industry challenges or emerging trends. Use these videos to build authority and open up conversations with a wider audience.
If you’ve been sharing tips and advice, now is the time to ensure they are drawn from real, high-level experience within your company. Share advanced strategies, frameworks, or methodologies that your team has tested in the field. This type of content provides significant value and positions your brand as a go-to resource for cutting-edge professional advice.
You may already be using polls, but for a larger audience, they can serve a deeper purpose. Use polls not just for engagement but to gather strategic insights from your audience. For example, ask questions about industry trends or challenges, and then use the poll results to inform future content, product development, or even strategic decisions. Sharing the results in a follow-up post further engages your audience and shows them their input matters.
Conclusion
For those managing LinkedIn company pages, the challenge isn’t just maintaining a presence but continuously elevating your content to engage an evolving audience. These advanced content ideas will help you stand out, deepen your connections, and foster a community around your brand. Focus on storytelling, thought leadership, and delivering real value, and you’ll see your engagement grow along with your brand’s influence.
Most Studios is a UI/UX design & branding agency that drives breakthroughs in revenue and customer engagement. We empower businesses to gain a lasting edge in their space through innovative strategies and compelling brand experiences.
