From time to time we get our knowledge down on paper and share it with the world.
January 29, 2026
From manifesto to brand voice: making your beliefs sound like you
The founder story: your unfair brand advantage
How to measure if your team is actually living the brand
When to stop being the brand: The founder’s guide to brand independence
Design critique – how teams make better decisions together
Prototyping in UX design – from idea to testable product
Branding a roll up of companies in private equity
The power of a brand manifest
December 28, 2025
Websites built for the agentic web
Killing your founder brand
The differentiation trap
Understanding brand debt and its impact on your business
Brand strategy before product-market fit
The naming problem nobody talks about
December 27, 2025
Designing for AI readers
The portfolio paradox
Performance is a design decision
Why most startup websites age badly (and how to design for three years, not three months)
The end of the homepage
December 26, 2025
The agentic web and the future of work
