
Oskar Pettersson Hedin
Design Director

Human-centered by default. Every product is built for real people, not just use cases. We design for behavior, emotion, and long-term engagement, whether the product is B2B or B2C.

Strategy before screens. We never start with pixels. Positioning, user needs, business goals, and technical constraints are aligned before design begins.

Design precision at every level. Craft is not an afterthought. Micro-interactions, motion, accessibility, performance, and visual hierarchy are treated as critical product features.

Rapid validation through prototyping. We turn ideas into testable prototypes fast, reducing risk and accelerating decision-making through real user feedback.

Continuous testing, not assumptions. We validate decisions through real user testing, usability studies, and iteration. Insights from testing directly shape flows, features, and interactions throughout the process.

Built to scale with product teams. Our process is designed to integrate with in-house product, tech, and growth teams for long-term product evolution.
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