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The Ultimate UI/UX Design Guide for 2024

18th October 2024

5 minute read

The Ultimate UI/UX Design Guide for 2024 provides a comprehensive overview of designing user-friendly digital experiences. It explains the difference between UI (visual design) and UX (user experience), outlines key processes like user research, prototyping, and testing, and highlights essential deliverables such as wireframes and usability reports. The guide emphasizes empathy, accessibility, collaboration, and continuous learning as core principles for creating impactful designs that balance user needs with business goals. Perfect for beginners and experts alike, it’s a must-read for mastering UI/UX in the evolving digital landscape.

Effective User Testing Techniques to Elevate UX Design

18th October 2024

7 minute read

How to Optimize Your Website for ChatGPT and AI Systems

28th September 2024

5 minute read

Optimizing your website for AI tools like ChatGPT goes beyond traditional SEO. Focus on structured content, plain language, schema markup, and accessibility. Prioritize open access, APIs, and dynamic content alternatives to ensure AI systems can retrieve and interpret your content effectively. Establish trust with transparent authorship and timely updates, and engage directly with AI platforms for seamless integration.

Corporate Content on Linkedin; 12 Ideas on What to Post

27th September 2024

5 minute read

If you’re managing a large LinkedIn company page and already posting regularly, you’re likely looking for ways to keep your content fresh, engaging, and impactful. Simply posting updates isn’t enough to stand out anymore. To elevate your strategy and continue growing your brand’s influence, here are 12 advanced content ideas designed to engage a professional audience and boost your LinkedIn presence.

From Startups to Industry Leaders: How Corporate Design Drives Business Growth

23rd September 2024

5 minute read

Corporate design is a key driver of business growth, evolving alongside companies from startup branding to market leadership. It helps build credibility, customer engagement, and aligns with business goals at every stage, supporting companies in becoming industry leaders. Thoughtful design isn't just about aesthetics—it's a strategic tool for long-term success.

The Ultimate Guide to Building a Strong Brand Strategy

23rd September 2024

4 minute read

This guide provides a streamlined approach to brand strategy, focusing on key documents like brand vision, mission, and persona. It simplifies the often-complicated process of branding, distinguishing between strategic planning, brand strategy, and branding itself.

Branding, Print, & Packaging Design for Consumer Tech Goods: Boosting Sales in Crowded Markets

17th April 2024

3 minute read

In the competitive world of consumer electronics, standing out is challenging. Each category is saturated with dozens of similar products boasting cutting-edge technology. However, Nimly, a smart lock company, managed to double its quarterly revenue by distinguishing itself through clever branding and innovative packaging and print design. Here’s how they achieved it.

How to Build Your Employer Brand

20th February 2024

5 minute read

While focusing on consumer branding is crucial for influencing customer perception and driving sales, developing a strong employer brand is equally important in today's competitive job market. An employer brand reflects the company's reputation as a workplace and involves strategies to appeal to both current and prospective employees by showcasing the company's values, culture, and employee experience, which can attract and retain talent, reduce hiring costs, and boost employee satisfaction and organizational success.

Finding Your App’s True North

12th February 2024

3 minute read

The North Star Metric is a critical performance indicator that represents the core value users find in an app, guiding all development, marketing, and customer service efforts towards enhancing that value. Identifying this metric, which goes beyond traditional KPIs, is essential for app developers to focus and drive growth effectively.

Brand Over Performance Marketing, Learnings From Airbnb’s Pivot

5th February 2024

4 minute read

Airbnb’s strategic pivot from performance to brand marketing, prompted by escalating costs and diminishing returns from performance marketing, has significantly bolstered its profitability and brand equity.

Why It’s Valuable to Invest in Brand

17th January 2024

4 minute read

Investing in brand can sometimes feel like an abstract concept, difficult to calculate the return on investment of. But in a world where businesses vie for attention and loyalty, a well-crafted and thought through brand stands as a beacon of distinction and trust. Far from being an abstract concept, a strong brand is a strategic investment with tangible, long-term returns. It's not just about making an immediate impact; it's about securing a sustainable competitive advantage that grows over time. This article delves into the profound ways in which a solid brand can transform your business.

How Web Design Shapes User Trust and Credibility

17th October 2023

4 minute read

TL;DR: Your website's design plays a crucial role in building trust. Users judge your site's credibility within milliseconds, with 94% of their first impressions based on design. Visual appeal matters, influencing 92.6% of decisions. Accessibility, like easy-to-find contact information, prevents losing 44% of visitors. Data-driven design helps engage users effectively. In a world of quick judgments, your web design can either win or lose trust—so make it visually appealing, accessible, and data-informed.

Written by: Oskar Petterson Hedin - Design Director

Escape the Web-Revamp Groundhog Day

2nd October 2023

4 minute read

Stuck in a continuous website revamp cycle? It's time to change your approach! Treat your website as a living, evolving entity that grows with your business, with launch day marking the start of ongoing improvement. Let’s create a resilient digital presence that truly lasts!

Written by: Tor Nettelbladt - CEO

Data-driven design: Beyond aesthetics

2nd April 2023

6 minute read

Trust data, not instincts, in web design. Relying on gut feelings in web design often leads to guesswork, whereas data-driven design is rooted in concrete information and user insights. This approach is not only cost-effective but also centers around the user, ensuring adaptability. By embracing data-driven design, you can create websites that genuinely resonate with your audience.

Written by: Oskar Petterson Hedin - Design Director

The modular advantage – creativity meets efficiency

11th January 2023

3 minute read

TL;DR: Explore the game-changing benefits of Modular Web Design, offering flexibility, cost-efficiency, and streamlined website management. Simplify updates, enhance user experiences, and future-proof your web presence.

Written by: Tor Nettelbladt - CEO