From time to time we get our knowledge down on paper and share it with the world. Enjoy, and please give us feedback if you have any, or if you want us to cover a specific topic.
While focusing on consumer branding is crucial for influencing customer perception and driving sales, developing a strong employer brand is equally important in today's competitive job market. An employer brand reflects the company's reputation as a workplace and involves strategies to appeal to both current and prospective employees by showcasing the company's values, culture, and employee experience, which can attract and retain talent, reduce hiring costs, and boost employee satisfaction and organizational success.
The North Star Metric is a critical performance indicator that represents the core value users find in an app, guiding all development, marketing, and customer service efforts towards enhancing that value. Identifying this metric, which goes beyond traditional KPIs, is essential for app developers to focus and drive growth effectively.
Airbnb’s strategic reorientation from performance to brand marketing, driven by a need to counteract rising costs and diminishing returns of performance marketing, has led to increased profitability and stronger brand equity.
Investing in brand can sometimes feel like an abstract concept, difficult to calculate the return on investment of. But in a world where businesses vie for attention and loyalty, a well-crafted and thought through brand stands as a beacon of distinction and trust. Far from being an abstract concept, a strong brand is a strategic investment with tangible, long-term returns. It's not just about making an immediate impact; it's about securing a sustainable competitive advantage that grows over time. This article delves into the profound ways in which a solid brand can transform your business.
When you're just starting a new business, you often don't have a lot of money or time to spend on things like branding. But having a clear brand identity is still super important. That's where our "Minimal Viable Brand (MVB)" service comes in. It's a simple and affordable way to create a strong brand identity for your startup, even if you're not swimming in resources.
TL;DR: Your website's design plays a crucial role in building trust. Users judge your site's credibility within milliseconds, with 94% of their first impressions based on design. Visual appeal matters, influencing 92.6% of decisions. Accessibility, like easy-to-find contact information, prevents losing 44% of visitors. Data-driven design helps engage users effectively. In a world of quick judgments, your web design can either win or lose trust—so make it visually appealing, accessible, and data-informed.
Stuck in a continuous website revamp cycle? It's time to change your approach! Treat your website as a living, evolving entity that grows with your business, with launch day marking the start of ongoing improvement. Let’s create a resilient digital presence that truly lasts!
In an era where digital presence is paramount, maintaining a consistent and distinctive brand voice is key to standing out in the crowded online landscape. Fortunately, the advent of AI services like Jasper and ChatGPT has opened up exciting possibilities for brands looking to refine their messaging and boost their online reach.
Trust data, not instincts, in web design. Relying on gut feelings in web design often leads to guesswork, whereas data-driven design is rooted in concrete information and user insights. This approach is not only cost-effective but also centers around the user, ensuring adaptability. By embracing data-driven design, you can create websites that genuinely resonate with your audience.
TL;DR: Explore the game-changing benefits of Modular Web Design, offering flexibility, cost-efficiency, and streamlined website management. Simplify updates, enhance user experiences, and future-proof your web presence.
We help founders name their companies and products all the time. It's a fun but challenging task for anyone, but especially for someone with biases related to being the founder. Here are some resources that can help you get started. If you get stuck, reach out and we'll give you a hand.
Choosing a brand name is crucial for building customer-based brand equity. Trust your gut, and don't be afraid to stand out. Avoid making it too complex, hard to spell, or limiting in scope. Research to ensure it's not already in use and check for negative connotations in other languages. While a .com domain is ideal, it's not mandatory. Gathering feedback from others can help ensure your brand name is a positive and memorable choice.