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From time to time we get our knowledge down on paper and share it with the world. Enjoy, and please give us feedback if you have any, or if you want us to cover a specific topic.


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Branding, Print, & Packaging Design for Consumer Tech Goods: Boosting Sales in Crowded Markets

17th April 2024

3 minute read

In the competitive world of consumer electronics, standing out is challenging. Each category is saturated with dozens of similar products boasting cutting-edge technology. However, Nimly, a smart lock company, managed to double its quarterly revenue by distinguishing itself through clever branding and innovative packaging and print design. Here’s how they achieved it.

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How to Build Your Employer Brand

20th February 2024

5 minute read

While focusing on consumer branding is crucial for influencing customer perception and driving sales, developing a strong employer brand is equally important in today's competitive job market. An employer brand reflects the company's reputation as a workplace and involves strategies to appeal to both current and prospective employees by showcasing the company's values, culture, and employee experience, which can attract and retain talent, reduce hiring costs, and boost employee satisfaction and organizational success.

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Brand Over Performance Marketing, Learnings From Airbnb’s Pivot

5th February 2024

5 minute read

Airbnb’s strategic reorientation from performance to brand marketing, driven by a need to counteract rising costs and diminishing returns of performance marketing, has led to increased profitability and stronger brand equity.

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Why It’s Valuable to Invest in Brand

17th January 2024

4 minute read

Investing in brand can sometimes feel like an abstract concept, difficult to calculate the return on investment of. But in a world where businesses vie for attention and loyalty, a well-crafted and thought through brand stands as a beacon of distinction and trust. Far from being an abstract concept, a strong brand is a strategic investment with tangible, long-term returns. It's not just about making an immediate impact; it's about securing a sustainable competitive advantage that grows over time. This article delves into the profound ways in which a solid brand can transform your business.

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How web design shapes user trust and credibility

17th October 2023

2 minute read

TL;DR: Your website's design plays a crucial role in building trust. Users judge your site's credibility within milliseconds, with 94% of their first impressions based on design. Visual appeal matters, influencing 92.6% of decisions. Accessibility, like easy-to-find contact information, prevents losing 44% of visitors. Data-driven design helps engage users effectively. In a world of quick judgments, your web design can either win or lose trust—so make it visually appealing, accessible, and data-informed.

Written by: Oskar Petterson Hedin - Design Director

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Escape the web-revamp groundhog day

2nd October 2023

2 minute read

Stuck in a continuous website revamp cycle? It's time to change your approach! Treat your website as a living, evolving entity that grows with your business, with launch day marking the start of ongoing improvement. Let’s create a resilient digital presence that truly lasts!

Written by: Tor Nettelbladt - CEO

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The power of AI brand tonality

12th September 2023

2 minute read

In an era where digital presence is paramount, maintaining a consistent and distinctive brand voice is key to standing out in the crowded online landscape. Fortunately, the advent of AI services like Jasper and ChatGPT has opened up exciting possibilities for brands looking to refine their messaging and boost their online reach.

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Data-driven design: Beyond aesthetics

2nd April 2023

3 minute read

Trust data, not instincts, in web design. Relying on gut feelings in web design often leads to guesswork, whereas data-driven design is rooted in concrete information and user insights. This approach is not only cost-effective but also centers around the user, ensuring adaptability. By embracing data-driven design, you can create websites that genuinely resonate with your audience.

Written by: Oskar Petterson Hedin - Design Director

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The modular advantage – creativity meets efficiency

11th January 2023

3 minute read

TL;DR: Explore the game-changing benefits of Modular Web Design, offering flexibility, cost-efficiency, and streamlined website management. Simplify updates, enhance user experiences, and future-proof your web presence.

Written by: Tor Nettelbladt - CEO