Epidemic Sound scales Plenty Labs as it builds a full creative platform
Our role: We named Plenty Labs and created its brand strategy, visual identity and website concept.
Epidemic Sound is expanding beyond its music catalog and licensing model to build a full creative platform for content production. As part of the shift, the company is scaling Plenty Labs, formerly VXA, the venture it recently acquired to help marketers create high-performing ads faster. Plenty Labs is already used by early adopters in e-commerce and digital advertising and launches more widely later this year, giving its customers access to Epidemic Sound's catalog and licensing model. Alongside it, Epidemic Sound is building out Adapt, Assistant and Studio, an AI-first platform for soundtracking content with human-made music and sound effects, with GenAI video creation, an enterprise service for auditing music licensing risk, and an expanded API on the way.
