GP Bullhound approached Most Studios as they felt that their brand identity had become corporate, lifeless, and unreflective of the innovative work they are doing in the world of tech and finance. The team at GP Bullhound wanted a total identity refresh, starting with their graphic profile and logo stretching all the way to a brand new online presence.
We completely re-designed their online presence, starting with their web. We wanted to convey a more editorial feeling throughout the site, a way for GP Bullhound to be able to focus on content, and the people they work with in an interesting and engaging manner.
We developed an image style to go along with the new visual concept and direction. Inspired by tech and music magazines and popular culture, again to enhance the editorial feeling.
The logotype and symbol was adjusted to fit the new profile.