Our role
Most Studios was responsible for UX and front-end development, transforming Einride’s creative concept and design direction into a fully realized digital experience. Built on Vercel, the site delivers high performance and seamless animation across all devices — a technical foundation crafted to handle complex motion while maintaining speed, stability, and precision.
Working closely with Einride’s internal design and marketing teams, we defined the user journey, ensuring that every interaction felt effortless and intuitive. From data-driven storytelling to real-time route animations, the experience invites users to follow the journey of the Electric Beer — from brewery to shelf — powered by clean, electric freight technology.
“The challenge was to create something visually rich without compromising performance. By optimizing every animation and interaction, we built a seamless experience that feels both minimal and alive.”
— Hazem Al Khodary, Full Stack Engineer & Creative Developer
The result
A campaign site that embodies Einride’s design language: minimalist, data-driven, and technologically refined. By combining thoughtful UX with modern front-end engineering, the result is a visually rich and technically robust experience that communicates innovation and sustainability in equal measure.
Electric Beer is more than a campaign — it’s a showcase of how storytelling, design, and technology can move brands forward together.
